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The BBC is a world-leading, internationally recognised broadcaster. Their commercial branch, BBC Worldwide (now BBC Studios), needed their brand updated to work flexibly across B2B and B2C.
As part of the core design team we examined the company’s heritage and using the building architecture itself as inspiration (Television Centre's Atomic Dots), to built a brand language expressing bold, creative, Britishness.
The new brand elements were formulated around the existing logo and designed to work effectively across promotional material, internal documents, corporate stationery, building signage and event material.
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