The BBC is a world-leading, internationally recognised broadcaster. Their commercial branch, BBC Worldwide (now BBC Studios), needed their brand updated to work flexibly across B2B and B2C.

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As part of the core design team we examined the company’s heritage and using the building architecture itself as inspiration (Television Centre's Atomic Dots), to built a brand language expressing bold, creative, Britishness. 

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The new brand elements were formulated around the existing logo and designed to work effectively across promotional material, internal documents, corporate stationery, building signage and event material.