Addie Chinn is a contemporary London-based photographer who wanted to level-up his brand. 

My base was his pre-existing minimal, clean and structured style with an anarchic slant. Influenced by Bauhaus, Brutalist and Art Deco styles, we focused on geometry and injected more colour and vibrancy.

The new logo exemplifies Addie’s photographic style – casting long shadows and/or reflections. The logo is strong, simple and versatile. Alongside the logo I formed complementary typography and colour-scheme for ongoing brand application.

Check out his incredible work at addiechinn.com.