Brand Identity - Channel Launch.
ITV is an independent, nationally recognised broadcaster in the UK. For a number of months I was part of a team employed by ITV to create and launch this award-winning channel.
The channel utilised a fun, social-media-inspired aesthetic driven by its key talent and reality-TV stars. Boldness and everyday glitz were expressed across the 12-piece mix-n-match colour palette, playful stickers and icons, and entirely unique to ITVBe: user-generated idents named "mydents". I was part of developing all aspects of the core brand as well as on-air brand elements and print material.