Brand Identity/Rebrand.

2018.

Poapoa is an ethical bodycare brand that partners with small producers from rural, emerging communities in West Africa, designed to challenge current systems and create fairer, sustainable products.

This young founder wanted to take his budding brand to the next level. Working closely with my partner (Bright Copy) on brand strategy and personality, we gave Poapoa a full overhaul producing the bold, colourful and engaging brand that it deserved.